Mume AV rideshare app

Overview

Mume, a revolutionary rideshare app, is redefining transportation dynamics by seamlessly catering to the needs of everyday individuals and owners of autonomous vehicles (AVs). This platform empowers AV owners to effortlessly register their vehicles, unlocking a stream of passive income. Simultaneously, Mume provides riders with a stress-free journey, eliminating the typical concerns associated with human-operated rideshares.

Problem

In the current ridesharing landscape, users face a persistent challenge as traditional apps fail to provide a comprehensive solution for both riders and vehicle owners, particularly those with autonomous vehicles (AVs). Safety concerns, skepticism surrounding AVs, and a lack of flexibility for vehicle owners are key issues, contributing to a suboptimal rideshare experience. Additionally, existing platforms do not adequately address the unique needs of riders who seek autonomy, security, and cleanliness during their journeys.

Solution

To address the challenges faced by powersports dealers, we propose a comprehensive solution: a unified platform that consolidates customer data management, financing information capture, and sales pipeline oversight. This user-centric solution aims to streamline processes for dealers, providing an integrated and efficient system. By implementing this solution, we aim to empower dealers with a seamless, end-to-end experience, enhancing record-keeping, and providing deeper insights into customer history.

Assumptions + strategic notes

  1. Addressing skepticism around AV safety, this case study operates under the assumption that autonomous vehicles, approved to operate without a driver, have been deemed safe.

  2. Distinguishing itself from traditional rideshare apps that impose substantial commissions, Mume strategically targets current AV owners as its primary user base. The marketing strategy focuses on attracting those seeking additional passive income rather than catering to discontented Uber drivers unfamiliar with commission-related frustrations.

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Wireframe

Design Process

🎨

Design

👩‍💻

Implement

🔁

Iterate

Research methodology and personas

Conducting extensive research involved distributing surveys to two vital user groups—riders and vehicle owners. Targeting diverse platforms such as friends, family, UX career boards, and slack groups yielded valuable insights and consistent responses, leading to the development of key personas:

Vehicle owner person

Rider persona

Sketch

Wireframe

Iterate

Key enhancements based on insights

Rider-Centric Considerations:

  • Highlight robust safety measures to alleviate AV skepticism.

  • Emphasize the option for solo rides, enhancing rider comfort.

Vehicle Owner-Focused Features:

  • Strengthen the recall functionality, providing owners with enhanced flexibility.

  • Integrate a comprehensive accountability system to ensure riders maintain vehicle cleanliness.